Cash for calories: study tests if money motivates weight loss

NCT ID NCT04770909

First seen May 29, 2026 · Last updated Jun 23, 2026 · Updated 3 times

Summary

This study tested whether giving small weekly cash rewards for tracking what you eat and losing weight helps adults with obesity shed pounds. Over 700 participants were followed for 18 months. The goal was to see if these incentives lead to at least 5% weight loss at 26 weeks and beyond.

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This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.

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Contacts and locations

Locations

  • Duke University Medical Center

    Durham, North Carolina, 27705, United States

  • University of Wisconsin-Madison

    Madison, Wisconsin, 53705, United States

What this could mean

Our plain-language read of the trial. This is informational only — not medical advice or a prediction.

Active substance

financial incentives for dietary self-monitoring and weight loss

What this could lead to

If it works, this approach could offer a simple, low-cost way to help people with obesity lose weight and keep it off using small rewards.

What could go wrong

The study is already completed, so results are known. Weight loss may not be sustained long-term, and the incentives may not work for everyone.

Conditions

The condition(s) this trial relates to.

Obesity obesity disorder

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.