Text ads aim to help menthol smokers kick the habit

NCT ID NCT06485479

Completed Knowledge-focused Sponsor: UNC Lineberger Comprehensive Cancer Center Source: ClinicalTrials.gov ↗

First seen Jun 25, 2026 · Last updated Jun 27, 2026 · Updated 1 time

Summary

This completed study tested different text message ads to see which ones best motivate people who smoke menthol cigarettes to quit. Over 1,200 US adults aged 21 and older rated the ads online. The goal was to find the most effective wording and design for encouraging quitting.

What this could mean

Our plain-language read of the trial. This is informational only — not medical advice or a prediction.

Active substance: text message ads about quitting smoking
What this could lead to: If successful, this could help public health officials create more effective ads that encourage menthol smokers to quit.
What could go wrong: This is a completed online survey, not a treatment trial. It measures ad reactions, not actual quitting, so real-world impact is uncertain.

This is an AI summary of the original study and may miss details. Read our disclaimer.

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Conditions

The condition(s) this trial relates to.

Smoking

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

SMOKING BEHAVIORS

Contacts and locations

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Locations

University of North Carolina

Chapel Hill, North Carolina, 27599, United States

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