Can discounts and smart marketing nudge shoppers toward healthier grains?
NCT ID NCT07167004
Summary
This study aims to see if simple strategies can encourage people with prediabetes or type 2 diabetes to buy more whole grains instead of refined grains when shopping for groceries online. Researchers will test two approaches: using marketing nudges (like highlighting whole grain options) and combining those nudges with personalized discounts. The goal is to see if these methods can create lasting, healthier shopping habits.
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Contact
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University of Pennsylvania
RECRUITINGPhiladelphia, Pennsylvania, 19104, United States
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