Study reveals how price shifts smokers' preferences for alternative nicotine products

This study involved 440 daily smokers and dual users (smokers who also vape) to understand how price changes affect their choices between cigarettes and other nicotine products like e-cigarettes, nicotine pouches, and heated tobacco. Participants completed a simulated shopping task where cigarette prices increased while other products were sometimes discounted. The goal was to see which products smokers would switch to when cigarettes become more expensive.