Study reveals how discounts on vapes and pouches shift Smokers' buying habits

NCT ID NCT06456671

First seen May 06, 2026 ยท Last updated May 06, 2026

Summary

This study involved 440 daily smokers and dual users (smokers who also vape) to understand how price changes affect their choices between cigarettes, e-cigarettes, nicotine pouches, and heated tobacco products. Participants completed a simulated shopping task where cigarette prices increased while other products were sometimes discounted. The goal was to see which products smokers would switch to when cigarettes become more expensive.

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Contacts and locations

Locations

  • Fralin Biomedical Research Institute

    Roanoke, Virginia, 24016, United States

Conditions

Explore the condition pages connected to this study.