Scientists test how smokers really buy tobacco products
NCT ID NCT05946031
First seen Jun 24, 2026 · Last updated Jun 27, 2026 · Updated 1 time
Summary
This study looked at how cigarette smokers make purchasing decisions in an experimental tobacco marketplace. Researchers compared real purchases (where participants actually received products) with hypothetical ones. The goal was to see if these methods give similar results for understanding cigarette demand and substitution with other tobacco products. 87 daily smokers aged 21 and older took part.
What this could mean
Our plain-language read of the trial. This is informational only, not medical advice or a prediction.
- What this could lead to
- If successful, this could improve how researchers measure tobacco demand, potentially informing better smoking cessation policies.
- What could go wrong
- This is an early-phase, completed study with only 87 participants, so results may not apply broadly. It does not test a treatment or health outcome.
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Study facts
What this study's own registry entry says, in plain language.
- Phase
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Early phase 1
The earliest testing in people: a first look at safety, in a very small group.
- Participants
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87 people
The number who actually took part.
- Started
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Dec 2024
- Finished
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Aug 2025
- Lead sponsor
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Other sponsor
The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.
Who can take part
This study's own entry requirements. Only the study team can say for certain whether you qualify.
- Ages
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21 years and older
- Sex
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Anyone
- Healthy volunteers
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Not accepted
This study is not open to healthy volunteers. The entry requirements below say who it is open to.
Show the full entry requirements Hide the full entry requirements
Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.
Inclusion Criteria: * Provide informed consent * Be at least 21 years of age or older * Stable tobacco use patterns for at least three months * Smoke at least 5 cigarettes daily * Use other tobacco products less than weekly * Have access to a computer and internet Exclusion Criteria: * report uncontrolled physical or mental health conditions (e.g., uncontrolled diabetes, high blood pressure, major depressive disorder, etc.), * use of smoking cessation medications (e.g., nicotine replacement, bupropion, varenicline) in the past 30 days, * report concrete, immediate plans to alter/quit using their usual tobacco products in the next 30 days, * be pregnant or lactating
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Conditions
The condition(s) this trial relates to.
As listed by the trial registrant
The condition terms exactly as the trial's registrant entered them.
Contacts and locations
Locations
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Fralin Biomedical Research Institute
Roanoke, Virginia, 24016, United States
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