Can exposing food industry tricks curb junk food cravings?

NCT ID NCT07768462

NEW Not yet recruiting Knowledge-focused Sponsor: Stanford University Source: ClinicalTrials.gov ↗

First seen Aug 17, 2026 · Last updated Aug 17, 2026

Summary

This study tests whether messages that reveal deceptive food marketing tactics can discourage young adults from wanting sugary drinks and processed snacks. Participants aged 18-29 who regularly consume these products will view different messages about how food companies promote unhealthy foods as healthy, engineer them to be addictive, or target specific groups. The goal is to identify which messages young adults find most effective at discouraging unhealthy eating.

What this could mean

Our plain-language read of the trial. This is informational only — not medical advice or a prediction.

Active substance: Counter-marketing food messages (behavioral intervention)
What this could lead to: If effective, these messages could be used in public health campaigns to help young adults resist unhealthy food marketing.
What could go wrong: This is an early-stage survey measuring perceived effectiveness, not actual eating behavior. What people say discourages them may not change their real-world consumption.

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Conditions

The condition(s) this trial relates to.

Communication

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

COMMUNICATION DIET QUALITY YOUNG ADULT HEALTH

Contacts and locations

Locations

Stanford School of Medicine

Palo Alto, California, 94304, United States

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