Virtual store test could shape future cigarette taxes
NCT ID NCT07142668
First seen Jun 27, 2026 · Last updated Jun 27, 2026
Summary
This study looks at how different tax plans affect what smokers choose to buy in a simulated online store. About 316 daily smokers will use a virtual marketplace where cigarettes and other nicotine products have different prices based on tax rules. The goal is to see if certain taxes push people toward safer options like nicotine patches or low-nicotine cigarettes. No actual treatment is tested—just purchasing behavior.
What this could mean
Our plain-language read of the trial. This is informational only — not medical advice or a prediction.
- What this could lead to
- If successful, this could help design smarter tobacco taxes that encourage smokers to switch to less harmful products.
- What could go wrong
- This is a virtual shopping experiment, not a real-world test. Actual behavior may differ, and results may not apply to all smokers.
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Conditions
The condition(s) this trial relates to.
As listed by the trial registrant
The condition terms exactly as the trial's registrant entered them.
Contacts and locations
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Study contacts
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Contact
Phone: •••-•••-•••• Email: •••••@•••••
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Contact
Phone: •••-•••-•••• Email: •••••@•••••
Locations
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Fralin Biomedical Research Institute at VTC
RECRUITINGRoanoke, Virginia, 24016, United States
Contact
Contact Phone: •••-•••-•••• Email: •••••@•••••
Contact Phone: •••-•••-•••• Email: •••••@•••••
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Roswell Park Comprehensive Cancer Center
RECRUITINGBuffalo, New York, 14263, United States
Contact
Contact Phone: •••-•••-•••• Email: •••••@•••••
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