Pub quiz study tests if calorie counts curb drinking
NCT ID NCT07103967
First seen Jun 25, 2026 · Last updated Jun 27, 2026 · Updated 1 time
Summary
This study tested whether showing calorie information on alcohol or reducing serving sizes can lower how much people drink. Over 300 regular drinkers took part in a real-world pub quiz setting. Researchers measured alcohol units and total calories consumed during the evening.
What this could mean
Our plain-language read of the trial. This is informational only — not medical advice or a prediction.
What this could lead to
If successful, this could point toward simple, low-cost ways to help people drink less alcohol and reduce calorie intake.
What could go wrong
This is a small, completed real-world experiment, not a clinical treatment. Results may not apply to all settings or lead to lasting behavior change.
Disclaimer
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the original study
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Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
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Conditions
The condition(s) this trial relates to.
As listed by the trial registrant
The condition terms exactly as the trial's registrant entered them.
Contacts and locations
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Locations
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University of Liverpool
Liverpool, L83UH, United Kingdom