CBD ads with health claims: do they trick shoppers?
NCT ID NCT06800066
First seen Jun 27, 2026 · Last updated Jun 27, 2026
Summary
This study looked at whether CBD ads with health claims (like curing cancer) make people more likely to buy CBD products. 460 adults completed a shopping task in a mini mart, seeing either CBD ads or non-CBD ads. Researchers tracked how many bought a CBD product and what they thought about CBD's benefits.
What this could mean
Our plain-language read of the trial. This is informational only — not medical advice or a prediction.
What this could lead to
If successful, this study could help regulators understand how unsubstantiated CBD health claims influence consumer choices.
What could go wrong
This is a completed behavioral study, not a treatment trial. Results may not reflect real-world shopping behavior outside a controlled mini mart.
Disclaimer
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Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
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Conditions
The condition(s) this trial relates to.
As listed by the trial registrant
The condition terms exactly as the trial's registrant entered them.
Contacts and locations
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Locations
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Wake Forest University Health Sciences
Winston-Salem, North Carolina, 27157, United States