Can warning labels on cannabis products change how consumers think about risk?
NCT ID NCT07701304
First seen Jul 14, 2026 · Last updated Jul 28, 2026 · Updated 4 times
Summary
This study tests how different cannabis packaging designs and health warning labels affect people's perceptions of risk and their intentions to use cannabis. Researchers will show adult cannabis users in states where recreational cannabis is legal a series of hypothetical product packages with varying features, such as warning size, branding, and THC content. The goal is to find the most effective combination of packaging elements to clearly communicate health risks and support informed decision-making.
What this could mean
Our plain-language read of the trial. This is informational only, not medical advice or a prediction.
- What this could lead to
- If effective warning labels are identified, this could help regulators design packaging that better informs consumers about cannabis health risks.
- What could go wrong
- This is a hypothetical online experiment, not a real-world purchase setting, so actual behavior may differ. Results depend on self-reported intentions, which may not predict real choices.
This is an AI summary of the original study and may miss details. Read our disclaimer.
Study facts
What this study's own registry entry says, in plain language.
- Phase
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Not a phased trial
Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.
- Participants
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About 450 people
The number the study aims to enrol. It can still change while the study runs.
- Started
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May 2026
- Expected to finish
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Dec 2026
An estimate. End dates often move.
- Lead sponsor
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Other sponsor
The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.
Who can take part
This study's own entry requirements. Only the study team can say for certain whether you qualify.
- Ages
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21 years and older
- Sex
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Anyone
- Healthy volunteers
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Not accepted
This study is not open to healthy volunteers. The entry requirements below say who it is open to.
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Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.
Eligibility for participation includes: 1) being 21 years of age or older, 2) being able to speak and understand English, 3) self-reported having consumed cannabis in the last 30 days (any mode, e.g., flower, vape, edible, etc.), and 4) residing in a U.S. state or jurisdiction where retail (i.e., non-medical) cannabis use is legal.
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Conditions
The condition(s) this trial relates to.
As listed by the trial registrant
The condition terms exactly as the trial's registrant entered them.
How to take part
Only the study team decides who joins. These are the ways to reach them.
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The places running it
1 site. The list below names each one and where it is.
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The official record
ClinicalTrials.gov lists the study team's own contact details, including names and phone numbers. We don't republish those.
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A doctor treating you
A doctor who knows your case can contact a study site on your behalf, and can tell you whether this study is worth pursuing at all.
Contacts and locations
Locations
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University of OKlahoma
RECRUITINGOklahoma City, Oklahoma, 73104, United States
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