Can smarter outreach help more smokers kick the habit?

NCT ID NCT05683821

Completed Disease control Sponsor: University of Wisconsin, Madison Source: ClinicalTrials.gov ↗

First seen Jun 27, 2026 · Last updated Jun 27, 2026

Summary

This study tested whether offering smokers more frequent and personalized outreach, plus more treatment choices like nicotine patches and text support, helps more people quit compared to standard care. Over 12,000 adult smokers from 10 primary care clinics took part. The goal was to see if a flexible, patient-friendly approach increases the use of smoking cessation treatments.

What this could mean

Our plain-language read of the trial. This is informational only — not medical advice or a prediction.

Active substance: Nicotine replacement therapy (patches, gum, lozenges) and text message support
What this could lead to: If successful, this approach could help more people quit smoking by making treatments easier to access and more personalized.
What could go wrong: The study compares outreach strategies, not a new drug, so the impact may be modest. Results depend on how well clinics implement the changes.

This is an AI summary of the original study and may miss details. Read our disclaimer.

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Conditions

The condition(s) this trial relates to.

Cigarette Smoking nicotine dependence Smoking Cessation

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

QUITTING SMOKING SMOKING ( CIGARETTE) SMOKING CESSATION

Contacts and locations

Locations

University of Wisconsin Center for Tobacco Research and Intervention

Madison, Wisconsin, 53711, United States

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