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Do graphic warning labels on alcohol deter drinkers? new study investigates

NCT ID NCT06129487

Knowledge-focused Sponsor: University of Connecticut Source: ClinicalTrials.gov ↗

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Recruitment status, easiest to join first

Recruiting now
This trial is taking on new participants right now.
Not yet recruiting
Registered, but not yet taking participants.
By invitation only
Not open to general applications. Only people the study team invites can take part.
Paused
Paused for now. It may or may not start again.
Ongoing
Running, but no longer taking on new participants.
Completed This study
The trial has finished. Results may not be published yet.
Stopped early
Stopped early, before it reached the end. That can be for many reasons, including safety.
Cancelled
Cancelled before anyone took part.

Expanded access (not trials)

Expanded access
Not a trial. This treatment can be requested outside a study, case by case, for people who qualify.
Expanded access (paused)
Not a trial. The treatment can normally be requested outside a study, but is unavailable right now.
Expanded access (ended)
Not a trial. The treatment could once be requested outside a study, but no longer can.
Approved
The treatment has been approved, so it is available normally rather than through this programme.

When the status isn't known

Details not published
The full record has not been published yet, so there is little to show here.
Status unknown
This status has not been confirmed recently, so it may be out of date.

First seen Jun 26, 2026 · Last updated Jun 27, 2026 · Updated 1 time

Summary

This study tested two types of pictorial warning labels on alcohol to see which better communicates cancer risks. Over 1,000 adults who drink regularly viewed labels with either personal stories (narrative) or images of diseased organs (non-narrative). Researchers measured attention, emotional reactions, and intentions to cut back or quit drinking. The goal was to find more effective ways to warn about alcohol-related cancers.

What this could mean

Our plain-language read of the trial. This is informational only, not medical advice or a prediction.

Active substance
pictorial warning labels (narrative vs. non-narrative)
What this could lead to
If effective, these labels could improve how alcohol warnings are designed to raise awareness of cancer risks.
What could go wrong
This was a small, completed study measuring short-term reactions, not actual behavior change or health outcomes. Results may not reflect real-world impact.

This is an AI summary of the original study and may miss details. Read our disclaimer.

Study facts

What this study's own registry entry says, in plain language.

Phase

Not a phased trial

Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.

Participants

1,053 people

The number who actually took part.

Started

Jan 2024

Finished

Mar 2024

Lead sponsor

Other sponsor

The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.

Who can take part

This study's own entry requirements. Only the study team can say for certain whether you qualify.

Ages

21 years and older

Sex

Anyone

Healthy volunteers

Accepted

You do not need to have the condition being studied to take part.

Show the full entry requirements

Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.

Inclusion Criteria: 1. be at least 21 years old; 2. have consumed more than three alcoholic drinks per week over the past year; 3. be willing to participate in remote eye tracking tasks and have necessary technical support to complete remote eye tracking tasks (i.e., having access to high-speed Internet and a computer/tablet/phone equipped with a high-speed camera). Exclusion Criteria: 1. be younger than 21 years old; 2. has not consumed more than three alcoholic drinks per week over the past year; 3. be not willing to participate in remote eye tracking tasks and have no necessary technical support to complete remote eye tracking tasks (i.e., having access to high-speed Internet and a computer/tablet/phone equipped with a high-speed camera).

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Conditions

The condition(s) this trial relates to.

Alcohol Drinking esophageal cancer Esophageal Neoplasms laryngeal neoplasm larynx cancer lip and oral cavity carcinoma Mouth Neoplasms

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Alcohol drinking Esophageal cancer Larynx cancer Oral cancer

Contacts and locations

Locations

  • Online Survey-Experiment

    Storrs, Connecticut, 06269, United States

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