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Text ads aim to help menthol smokers kick the habit

NCT ID NCT06485479

Knowledge-focused Sponsor: UNC Lineberger Comprehensive Cancer Center Source: ClinicalTrials.gov ↗

What the study statuses mean

This study's is highlighted.

Recruitment status, easiest to join first

Recruiting now
This trial is taking on new participants right now.
Not yet recruiting
Registered, but not yet taking participants.
By invitation only
Not open to general applications. Only people the study team invites can take part.
Paused
Paused for now. It may or may not start again.
Ongoing
Running, but no longer taking on new participants.
Completed This study
The trial has finished. Results may not be published yet.
Stopped early
Stopped early, before it reached the end. That can be for many reasons, including safety.
Cancelled
Cancelled before anyone took part.

Expanded access (not trials)

Expanded access
Not a trial. This treatment can be requested outside a study, case by case, for people who qualify.
Expanded access (paused)
Not a trial. The treatment can normally be requested outside a study, but is unavailable right now.
Expanded access (ended)
Not a trial. The treatment could once be requested outside a study, but no longer can.
Approved
The treatment has been approved, so it is available normally rather than through this programme.

When the status isn't known

Details not published
The full record has not been published yet, so there is little to show here.
Status unknown
This status has not been confirmed recently, so it may be out of date.

First seen Jun 25, 2026 · Last updated Jun 27, 2026 · Updated 1 time

Summary

This completed study tested different text message ads to see which ones best motivate people who smoke menthol cigarettes to quit. Over 1,200 US adults aged 21 and older rated the ads online. The goal was to find the most effective wording and design for encouraging quitting.

What this could mean

Our plain-language read of the trial. This is informational only, not medical advice or a prediction.

Active substance
text message ads about quitting smoking
What this could lead to
If successful, this could help public health officials create more effective ads that encourage menthol smokers to quit.
What could go wrong
This is a completed online survey, not a treatment trial. It measures ad reactions, not actual quitting, so real-world impact is uncertain.

This is an AI summary of the original study and may miss details. Read our disclaimer.

Study facts

What this study's own registry entry says, in plain language.

Phase

Not a phased trial

Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.

Participants

1,236 people

The number who actually took part.

Started

Sep 2024

Finished

Oct 2024

Lead sponsor

Other sponsor

The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.

Who can take part

This study's own entry requirements. Only the study team can say for certain whether you qualify.

Ages

21 years and older

Sex

Anyone

Healthy volunteers

Accepted

You do not need to have the condition being studied to take part.

Show the full entry requirements

Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.

This national trial is not open to enrollment from the general public. Participation is restricted to individuals who meet the following inclusion and exclusion criteria: Inclusion Criteria * Currently smoke menthol cigarettes * Be a member of the AmeriSpeak online survey panel or their convenience sample * Live in the US * Be age 21 years or older * Read and speak English Exclusion Criteria * Not currently smoke menthol cigarettes * Not be a member of the AmeriSpeak online survey panel or their convenience sample * Not live in the US * Be younger than age 21 years * Not be able to read and speak English

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Conditions

The condition(s) this trial relates to.

Smoking

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Smoking behaviors

Contacts and locations

Locations

  • University of North Carolina

    Chapel Hill, North Carolina, 27599, United States

More trials for these conditions

Other studies related to the condition(s) this trial covers.