Fight the food industry to lose weight? new study tests unusual approach
NCT ID NCT07226336
First seen Jun 27, 2026 ยท Last updated Jun 27, 2026
Summary
This study tests two 2-month programs to help adults with overweight or obesity cut down on ultra-processed foods. One program uses standard diet tips like meal planning, while the other uses a 'dissonance' approach where participants take part in activism against the food industry. The goal is to see if fighting back against junk food makers can make it easier to eat healthier.
What this could mean
Our plain-language read of the trial. This is informational only โ not medical advice or a prediction.
- Active substance
- behavioural intervention (educational workshop, dietary change strategies, and cognitive dissonance activism)
- What this could lead to
- If successful, this could point toward a new, low-cost way to help people eat less ultra-processed food and improve weight management.
- What could go wrong
- This is a small early-phase trial with only 60 participants, so results may not apply to everyone. The approach is novel and unproven, and it relies on self-reported dietary data.
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Conditions
The condition(s) this trial relates to.
As listed by the trial registrant
The condition terms exactly as the trial's registrant entered them.
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