Can incentives and outreach get smokers to try quitting? new study tests four strategies.

This study tested four health system strategies to encourage adult smokers who weren't ready to quit to start using evidence-based treatments. The strategies included small financial rewards, personalized mailings, proactive phone calls from a tobacco care manager, and free counseling with nicotine replacement or varenicline. Over 1,600 primary care patients were followed for two years to see if these approaches increased treatment use and helped them quit smoking.