Brain scans reveal hidden costs of resisting temptation

NCT ID NCT05795179

First seen Jun 27, 2026 ยท Last updated Jun 27, 2026

Summary

This study looks at why people struggle with self-control, especially when trying to resist tempting foods. Researchers will ask 300 healthy adults to complete tasks that measure how much they would pay to avoid temptation, while also undergoing brain scans and stress tests. The goal is to understand the mental and brain processes behind self-control failures.

What this could mean

Our plain-language read of the trial. This is informational only โ€” not medical advice or a prediction.

What this could lead to
If successful, this could reveal why self-control fails and point toward strategies to improve it.
What could go wrong
This is an early-stage observational study with no treatment being tested, so it will not directly change medical practice.

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Conditions

The condition(s) this trial relates to.

Self-Control

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Contacts and locations

Locations

  • NYU Langone Health

    RECRUITING

    New York, New York, 10016, United States

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