Can a few words in an email boost wellness program Sign-Ups?

NCT ID NCT04047342

Completed Knowledge-focused Sponsor: Geisinger Clinic Source: ClinicalTrials.gov ↗

First seen Jul 17, 2026 · Last updated Jul 17, 2026

Summary

This study tests whether the wording of emails sent to new Geisinger employees affects how many sign up for the myHealth Rewards wellness program. About 800 new hires are randomly assigned to receive either a standard welcome email or one framed around potential loss. The main outcome is enrollment within seven days.

What this could mean

Our plain-language read of the trial. This is informational only — not medical advice or a prediction.

Active substance: different email messages (welcome email vs. loss-framed email)
What this could lead to: If effective, simple email tweaks could help more employees join wellness programs, potentially improving health and reducing costs.
What could go wrong: This is a small, single-employer study focused on enrollment behavior, not health outcomes. Results may not apply to other settings or populations.

This is an AI summary of the original study and may miss details. Read our disclaimer.

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As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

HEALTH PROMOTION WELLNESS PROGRAMS

Contacts and locations

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Locations

Geisinger

Danville, Pennsylvania, 17822, United States

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