Blood donors watch docudrama – will it bring them back?

NCT ID NCT07093307

Recruiting now Knowledge-focused Sponsor: University of Minnesota Source: ClinicalTrials.gov ↗

First seen Jun 26, 2026 · Last updated Jun 26, 2026

Summary

This pilot study in Ghana tests whether a 30-minute docudrama shown right after a first-time blood donation can increase the chance that the donor returns to give blood again. 180 first-time donors at different donation sites will either watch the docudrama or receive standard communications. Researchers will track repeat donation attempts over six months to see if the video makes a difference.

What this could mean

Our plain-language read of the trial. This is informational only — not medical advice or a prediction.

Active substance: docudrama (behavioural intervention)
What this could lead to: If it works, this could point toward a low-cost way to encourage more people to donate blood regularly, helping to stabilize blood supplies.
What could go wrong: This is a small pilot study (180 people) testing a one-time video. The effect may be small or not last, and results may not apply to other regions or donor types.

This is an AI summary of the original study and may miss details. Read our disclaimer.

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As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

BLOOD DONATION

Contacts and locations

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Study contacts

Contact

Phone: •••-•••-•••• Email: •••••@•••••

Locations

Southern Zonal Blood Centre, National Blood Service Ghana
RECRUITING

Accra, Ghana

Contact Phone: •••-•••-•••• Email: •••••@•••••

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