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Blood donors watch docudrama – will it bring them back?

NCT ID NCT07093307

Knowledge-focused Sponsor: University of Minnesota Source: ClinicalTrials.gov ↗

What the study statuses mean

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Recruitment status, easiest to join first

Recruiting now
This trial is taking on new participants right now.
Not yet recruiting
Registered, but not yet taking participants.
By invitation only
Not open to general applications. Only people the study team invites can take part.
Paused
Paused for now. It may or may not start again.
Ongoing
Running, but no longer taking on new participants.
Completed This study
The trial has finished. Results may not be published yet.
Stopped early
Stopped early, before it reached the end. That can be for many reasons, including safety.
Cancelled
Cancelled before anyone took part.

Expanded access (not trials)

Expanded access
Not a trial. This treatment can be requested outside a study, case by case, for people who qualify.
Expanded access (paused)
Not a trial. The treatment can normally be requested outside a study, but is unavailable right now.
Expanded access (ended)
Not a trial. The treatment could once be requested outside a study, but no longer can.
Approved
The treatment has been approved, so it is available normally rather than through this programme.

When the status isn't known

Details not published
The full record has not been published yet, so there is little to show here.
Status unknown
This status has not been confirmed recently, so it may be out of date.

First seen Jun 26, 2026 · Last updated Sep 09, 2026 · Updated 3 times

Summary

This pilot study in Ghana tests whether a 30-minute docudrama shown right after a first-time blood donation can increase the chance that the donor returns to give blood again. 180 first-time donors at different donation sites will either watch the docudrama or receive standard communications. Researchers will track repeat donation attempts over six months to see if the video makes a difference.

What this could mean

Our plain-language read of the trial. This is informational only, not medical advice or a prediction.

Active substance
docudrama (behavioural intervention)
What this could lead to
If it works, this could point toward a low-cost way to encourage more people to donate blood regularly, helping to stabilize blood supplies.
What could go wrong
This is a small pilot study (180 people) testing a one-time video. The effect may be small or not last, and results may not apply to other regions or donor types.

This is an AI summary of the original study and may miss details. Read our disclaimer.

Study facts

What this study's own registry entry says, in plain language.

Phase

Not a phased trial

Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.

Participants

202 people

The number who actually took part.

Started

Aug 2025

Finished

Jul 2026

Lead sponsor

Other sponsor

The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.

Who can take part

This study's own entry requirements. Only the study team can say for certain whether you qualify.

Ages

18 years and older

Sex

Anyone

Healthy volunteers

Accepted

You do not need to have the condition being studied to take part.

Show the full entry requirements

Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.

Inclusion Criteria: * At least 18 years-old * First-time whole blood donor with the SZBC of the NBSG * Eligible to donate again at the time of eligibility confirmation * Consent to participate * Has a valid contact phone number or access to a valid contact phone number * Understands one of English, Twi, or Ga * Be willing to watch a docudrama on blood donation Exclusion Criteria: * History of more than one lifetime whole blood donation (with any blood center)

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As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Blood donation

Contacts and locations

Locations

  • Southern Zonal Blood Centre, National Blood Service Ghana

    Accra, Ghana

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