Can storytelling on social media boost vaccination rates?

NCT ID NCT06417762

Recruiting now Knowledge-focused Sponsor: University of Chicago Source: ClinicalTrials.gov ↗

First seen Jun 27, 2026 · Last updated Jun 27, 2026

Summary

This study trains community health workers to create and share personal stories and infographics on social media to promote flu, COVID-19, and other respiratory virus vaccines. Researchers will survey the health workers' social media followers to see if the messages change their thinking and encourage them to get vaccinated. The goal is to find a better way to fight misinformation and improve public health.

What this could mean

Our plain-language read of the trial. This is informational only — not medical advice or a prediction.

Active substance: Science communication curriculum (behavioral intervention)
What this could lead to: If successful, this could show that storytelling by trusted community members is an effective way to spread accurate health information and encourage vaccination.
What could go wrong: This is a behavioral study, not a medical treatment. Results depend on social media engagement and may not apply to other communities or health topics.

This is an AI summary of the original study and may miss details. Read our disclaimer.

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Conditions

The condition(s) this trial relates to.

COVID-19 Health Behavior influenza viral respiratory tract infection

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

COMMUNICATION RESEARCH COVID-19 HEALTH BEHAVIOR INFLUENZA MISINFORMATION RESPIRATORY VIRAL INFECTION VACCINE HESITANCY

Contacts and locations

Locations

Rush University
ACTIVE_NOT_RECRUITING

Chicago, Illinois, 60612, United States
University of Chicago
RECRUITING

Chicago, Illinois, 60637, United States
University of Iowa
ACTIVE_NOT_RECRUITING

Iowa City, Iowa, 52242, United States
University of Michigan
ACTIVE_NOT_RECRUITING

Ann Arbor, Michigan, 48109, United States

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