Cannabis marketing study: do labels trick users into riskier choices?

NCT ID NCT07513337

First seen Jun 25, 2026 · Last updated Jun 27, 2026 · Updated 1 time

Summary

This study looks at how the labels and marketing claims on cannabis products affect what people think about the product's risks and effects. About 2,000 adults in states where recreational cannabis is legal will answer online survey questions after viewing a cannabis advertisement. The goal is to understand how marketing influences perceptions, expectancies, and willingness to use cannabis.

What this could mean

Our plain-language read of the trial. This is informational only — not medical advice or a prediction.

What this could lead to

If successful, this study could help regulators understand how cannabis marketing affects user perceptions and intentions, potentially informing future labeling policies.

What could go wrong

This is an online survey study, not a clinical trial testing a treatment. Results are based on self-reported perceptions and may not reflect real-world behavior.

Disclaimer Read more

This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.

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As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Contacts and locations

Locations

  • 2213 McElderry St.

    Baltimore, Maryland, 21205, United States