Study tests if pot ads lure anxious users into buying more THC
NCT ID NCT07216911
First seen Jun 25, 2026 · Last updated Jun 27, 2026 · Updated 1 time
Summary
This study looks at how cannabis ads that claim to help with anxiety or depression affect what people buy. About 2,000 light-to-moderate cannabis users with mild to severe anxiety or depression will shop in a realistic online store. Some see ads with mental health claims, others see warning labels. Researchers will measure total THC purchased, average potency, and number of products to see if claims increase risky buying and if warnings can reduce it.
What this could mean
Our plain-language read of the trial. This is informational only — not medical advice or a prediction.
What this could lead to
If successful, this could inform regulations to reduce misleading cannabis advertising and protect vulnerable consumers.
What could go wrong
This is an online simulation, not a real purchase setting, so actual behavior may differ. The study is observational and does not test a treatment.
Disclaimer
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the original study
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Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
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Conditions
The condition(s) this trial relates to.
As listed by the trial registrant
The condition terms exactly as the trial's registrant entered them.
Contacts and locations
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Study contacts
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Contact
Phone: •••-•••-•••• Email: •••••@•••••
Locations
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Geisel School of Medicine at Dartmouth College
RECRUITINGLebanon, New Hampshire, 03766, United States
Contact Phone: •••-•••-•••• Email: •••••@•••••