Can survivor stories get more people screened for cancer?
NCT ID NCT06874985
First seen Jun 27, 2026 · Last updated Jun 27, 2026
Summary
This study tested whether a short video featuring cancer survivors and local leaders could encourage more people in rural Tamil Nadu to get screened for oral, breast, and cervical cancer. Over 1,200 adults aged 30-59 who had not been screened recently were randomly assigned to see the video or receive standard awareness messages. The goal was to see if personal stories work better than usual campaigns at getting people to visit a clinic for screening.
What this could mean
Our plain-language read of the trial. This is informational only — not medical advice or a prediction.
- Active substance
- Lived experience video campaign
- What this could lead to
- If effective, this campaign could increase cancer screening participation in rural communities, leading to earlier detection and better outcomes.
- What could go wrong
- This is a completed behavioral study, not a drug trial. Results may not apply to other regions or populations, and the campaign's impact may be modest.
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Conditions
The condition(s) this trial relates to.
As listed by the trial registrant
The condition terms exactly as the trial's registrant entered them.
Contacts and locations
Locations
-
Adyar cancer institute
Chennai, Tamil Nadu, 600020, India
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