Brain scans reveal how drink cues change Alcohol's value
NCT ID NCT04067765
First seen Nov 01, 2025 · Last updated May 14, 2026 · Updated 26 times
Summary
This study looked at how heavy drinkers' brains respond when thinking about buying alcohol after seeing pictures of drinks versus non-alcoholic beverages. 72 non-treatment-seeking heavy drinkers had their brains scanned while making hypothetical drink purchase decisions. The goal was to understand how alcohol cues change the perceived value of alcohol, which may help explain drinking behavior.
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This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
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Locations
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St. Joseph's Healthcare Hamilton
Hamilton, Ontario, L8N3K7, Canada
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