University Of Essex

This study tested how different web link styles in vaccine invitation emails affect people's trust and willingness to book an appointment. Over 1,200 adults from the UK and US viewed one of three email versions with different link formats. The goal was to find out which link desi…

This study looked at how the way a weblink is presented in a digital vaccination invitation email affects how much people trust it and whether they would book an appointment. Over 4,000 adults from the UK and US were shown one of three email versions with different link styles. T…

This online study tested whether changing the design of a web link in a vaccine invitation email could make people trust the message more and be more willing to book an appointment. Researchers compared a standard, hard-to-read link with a new, clearer link. Over 1,200 people fro…