University Of Essex

This study looked at how different types of web links in vaccine invitation emails affect people's trust and their willingness to book an appointment. Over 1,200 participants from the UK and US were shown one of three email versions with different link styles. The goal was to fin…

This study tested whether the design of weblinks in digital vaccination invitations affects trust and willingness to book an appointment. Over 1,200 adults from the UK and US viewed either a standard or a clearer, more transparent weblink. The goal was to see if a better link mak…

This study tested how different weblink designs in digital vaccination invitation emails affect trust and willingness to book an appointment. Over 4,000 participants from the UK and US viewed one of three email versions with different link formats. The goal was to find which link…