Study reveals simple link changes boost vaccine email trust

NCT ID NCT07538349

First seen Jun 27, 2026 · Last updated Jun 27, 2026

Summary

This study tested how different weblink designs in digital vaccination invitation emails affect trust and willingness to book an appointment. Over 4,000 participants from the UK and US viewed one of three email versions with different link formats. The goal was to find which link design people trust most and makes them more likely to schedule a vaccine.

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This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.

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As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Contacts and locations

Locations

  • University of Essex

    Colchester, Essex, CO4 3SQ, United Kingdom