VR food ads make you hungry? new study investigates
NCT ID NCT06917391
First seen Jan 31, 2026 · Last updated May 16, 2026 · Updated 9 times
Summary
This study looks at how seeing food ads in virtual reality (VR) changes snacking, hunger, and desire to buy food in Black and white young adults aged 18-24. Participants will be randomly assigned to watch either food ads or non-food content in VR. Afterward, their snack eating, hunger levels, and skin responses are measured during a single 2-hour visit.
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Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
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Locations
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NYU Langone Health
RECRUITINGNew York, New York, 10016, United States
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