Flavor ban study: would smokers quit or switch?
NCT ID NCT06910202
First seen Jun 27, 2026 · Last updated Jun 27, 2026
Summary
This study looked at how flavors in cigarettes and e-cigarettes influence whether smokers switch products. Researchers used a virtual store to simulate buying choices under different flavor rules. 25 daily smokers who did not regularly use e-cigarettes took part. The goal was to understand if banning flavors might help people quit or just switch to other products.
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Study facts
What this study's own registry entry says, in plain language.
- Phase
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Not a phased trial
Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.
- Participants
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25 people
The number who actually took part.
- Started
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Jul 2021
- Finished
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May 2022
- Lead sponsor
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Other sponsor
The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.
Who can take part
This study's own entry requirements. Only the study team can say for certain whether you qualify.
- Ages
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21 to 65 years
- Sex
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Anyone
- Healthy volunteers
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Not accepted
This study is not open to healthy volunteers. The entry requirements below say who it is open to.
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Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.
Inclusion Criteria: * Be between 21 and 65 years of age * Cigarette smokers * Smoke cigarettes daily (≥ 5 cigarettes/day) * Do not use e-cigarettes regularly (no more than 9 times in the last month) * Be willing to try e-cigarettes Exclusion Criteria: * Pregnant or lactating women * Plans to move out of the area * Use of prescription medication that might affect smoking or nicotine metabolism * Unmanaged medical or psychiatric conditions * Plans to quit smoking within the next 30 days * This study will focus on cigarette smokers and dual users. We will not include individuals under the age of 21 in compliance with Virginia state law. Minors, pregnant women, prisoners, and adults not capable to consent on their own behalf will be excluded from this study. 1. Minors, as defined by state law where the study is performed (infants, children, teenagers) 2. Pregnant women (can be included in minimal risk studies by mentioning in section 13.1) 3. Prisoners (including all incarcerated individuals) 4. Adults not capable to consent on their own behalf
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Conditions
The condition(s) this trial relates to.
As listed by the trial registrant
The condition terms exactly as the trial's registrant entered them.
Contacts and locations
Locations
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Fralin Biomedical Research Institute at VTC
Roanoke, Virginia, 24016, United States
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