Flavor ban study: would smokers quit or switch?

NCT ID NCT06910202

First seen Jun 27, 2026 ยท Last updated Jun 27, 2026

Summary

This study looked at how flavors in cigarettes and e-cigarettes influence whether smokers switch products. Researchers used a virtual store to simulate buying choices under different flavor rules. 25 daily smokers who did not regularly use e-cigarettes took part. The goal was to understand if banning flavors might help people quit or just switch to other products.

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Conditions

The condition(s) this trial relates to.

Cigarette Smoking Vaping

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Contacts and locations

Locations

  • Fralin Biomedical Research Institute at VTC

    Roanoke, Virginia, 24016, United States