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Cannabis marketing study: do labels trick users into riskier choices?

NCT ID NCT07513337

What the study statuses mean

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Recruitment status, easiest to join first

Recruiting now
This trial is taking on new participants right now.
Not yet recruiting
Registered, but not yet taking participants.
By invitation only
Not open to general applications. Only people the study team invites can take part.
Paused
Paused for now. It may or may not start again.
Ongoing
Running, but no longer taking on new participants.
Completed This study
The trial has finished. Results may not be published yet.
Stopped early
Stopped early, before it reached the end. That can be for many reasons, including safety.
Cancelled
Cancelled before anyone took part.

Expanded access (not trials)

Expanded access
Not a trial. This treatment can be requested outside a study, case by case, for people who qualify.
Expanded access (paused)
Not a trial. The treatment can normally be requested outside a study, but is unavailable right now.
Expanded access (ended)
Not a trial. The treatment could once be requested outside a study, but no longer can.
Approved
The treatment has been approved, so it is available normally rather than through this programme.

When the status isn't known

Details not published
The full record has not been published yet, so there is little to show here.
Status unknown
This status has not been confirmed recently, so it may be out of date.

First seen Jun 25, 2026 · Last updated Sep 18, 2026 · Updated 7 times

Summary

This study looks at how the labels and marketing claims on cannabis products affect what people think about the product's risks and effects. About 2,000 adults in states where recreational cannabis is legal will answer online survey questions after viewing a cannabis advertisement. The goal is to understand how marketing influences perceptions, expectancies, and willingness to use cannabis.

What this could mean

Our plain-language read of the trial. This is informational only, not medical advice or a prediction.

What this could lead to
If successful, this study could help regulators understand how cannabis marketing affects user perceptions and intentions, potentially informing future labeling policies.
What could go wrong
This is an online survey study, not a clinical trial testing a treatment. Results are based on self-reported perceptions and may not reflect real-world behavior.

This is an AI summary of the original study and may miss details. Read our disclaimer.

Study facts

What this study's own registry entry says, in plain language.

Phase

Not a phased trial

Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.

Participants

3,035 people

The number who actually took part.

Started

Apr 2026

Finished

Jul 2026

Lead sponsor

Other sponsor

The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.

Who can take part

This study's own entry requirements. Only the study team can say for certain whether you qualify.

Ages

21 years and older

Sex

Anyone

Healthy volunteers

Accepted

You do not need to have the condition being studied to take part.

Show the full entry requirements

Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.

Inclusion Criteria: * Age = 21+ * Live in in a US state (or Washington D.C.) in which recreational cannabis sale is legal and implemented * For inexperienced users: lifetime cannabis use \>1 \& \<= 10 * For experienced users: lifetime cannabis use\>10 \& \<100, past month cannabis use\>0 Exclusion Criteria: * Under age 21 * Does not live in a US state (or Washington D.C.) in which recreational cannabis sale is legal and implemented * Lifetime cannabis use \>=100 times * Lifetime cannabis use \<1 time * Lifetime cannabis use\>10 \& \<100 AND past month cannabis use=0

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Conditions

The condition(s) this trial relates to.

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Contacts and locations

Locations

  • 2213 McElderry St.

    Baltimore, Maryland, 21205, United States

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Other studies related to the condition(s) this trial covers.