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Can survivor stories get more people screened for cancer?
NCT ID NCT06874985
First seen Jun 27, 2026 · Last updated Jun 27, 2026
Summary
This study tested whether a short video featuring cancer survivors and local leaders could encourage more people in rural Tamil Nadu to get screened for oral, breast, and cervical cancer. Over 1,200 adults aged 30-59 who had not been screened recently were randomly assigned to see the video or receive standard awareness messages. The goal was to see if personal stories work better than usual campaigns at getting people to visit a clinic for screening.
What this could mean
Our plain-language read of the trial. This is informational only, not medical advice or a prediction.
- Active substance
- Lived experience video campaign
- What this could lead to
- If effective, this campaign could increase cancer screening participation in rural communities, leading to earlier detection and better outcomes.
- What could go wrong
- This is a completed behavioral study, not a drug trial. Results may not apply to other regions or populations, and the campaign's impact may be modest.
This is an AI summary of the original study and may miss details. Read our disclaimer.
Study facts
What this study's own registry entry says, in plain language.
- Phase
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Not a phased trial
Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.
- Participants
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1,264 people
The number who actually took part.
- Started
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May 2025
- Finished
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May 2026
- Lead sponsor
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Other sponsor
The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.
Who can take part
This study's own entry requirements. Only the study team can say for certain whether you qualify.
- Ages
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30 to 59 years
- Sex
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Anyone
- Healthy volunteers
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Accepted
You do not need to have the condition being studied to take part.
Show the full entry requirements Hide the full entry requirements
Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.
Inclusion Criteria: * Men and women aged 30-59 years * No prior diagnosis of cervical, breast, or oral cancer. * Have not undergone screening for the above cancers in the last 1 year * Provide informed consent to participate Exclusion Criteria: * Individuals with a previous history of any cancer * Individuals with severe cognitive impairments that prevent comprehension of study materials * Participants unwilling to provide informed consent
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Conditions
The condition(s) this trial relates to.
As listed by the trial registrant
The condition terms exactly as the trial's registrant entered them.
Contacts and locations
Locations
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Adyar cancer institute
Chennai, Tamil Nadu, 600020, India
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