Could social media posts curb the tanning habit?
NCT ID NCT07751406
First seen Aug 07, 2026 · Last updated Sep 11, 2026 · Updated 1 time
Summary
This trial tests whether a social media campaign can help young adults who tan reduce their tanning and avoid sunburns. Participants will create and share posts that encourage sun safety and challenge the media's tanned skin ideal. The study will compare their tanning and sun protection habits to a control group over 15 months.
What this could mean
Our plain-language read of the trial. This is informational only, not medical advice or a prediction.
- Active substance
- A behavioral intervention where participants create social media posts promoting sun safety and challenging the tanned skin ideal.
- What this could lead to
- If effective, this approach could offer a low-cost, scalable way to reduce tanning and sunburns among young adults, potentially lowering skin cancer risk.
- What could go wrong
- The trial is relatively small and relies on self-reported tanning, which may not be fully accurate. The effect may also depend on how engaged participants are with the social media campaign.
This is an AI summary of the original study and may miss details. Read our disclaimer.
Study facts
What this study's own registry entry says, in plain language.
- Phase
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Not a phased trial
Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.
- Participants
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About 278 people
The number the study aims to enrol. It can still change while the study runs.
- Expected to start
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Feb 2027
An estimate. Start dates often move.
- Expected to finish
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Nov 2030
An estimate. End dates often move.
- Lead sponsor
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Other sponsor
The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.
Who can take part
This study's own entry requirements. Only the study team can say for certain whether you qualify.
- Ages
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18 to 30 years
- Sex
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Anyone
- Healthy volunteers
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Accepted
You do not need to have the condition being studied to take part.
Show the full entry requirements Hide the full entry requirements
Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.
Inclusion Criteria: * tanned indoors and/or outdoors at least 5 times in the past year (either intentionally or unintentionally) * have intentions of tanning indoors or outdoors in the next 6 months * regular social media users (i.e., logged into a social media platform on most days in the past 4 weeks) * is and plans to be a full time resident of one of the 12 states with average UV Index ≥5 between April-October (CA, AZ, TX, AL, AR, FL, GA, LA, MS, SC, NM, HI) during the study period. Exclusion Criteria: * \<100 followers on at least 1 social media account * plans to move to a different state during study period
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Conditions
The condition(s) this trial relates to.
As listed by the trial registrant
The condition terms exactly as the trial's registrant entered them.
How to take part
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The official record
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