Could social media posts curb the tanning habit?

NCT ID NCT07751406

First seen Aug 07, 2026 ยท Last updated Aug 07, 2026

Summary

This trial tests whether a social media campaign can help young adults who tan reduce their tanning and avoid sunburns. Participants will create and share posts that encourage sun safety and challenge the media's tanned skin ideal. The study will compare their tanning and sun protection habits to a control group over 15 months.

What this could mean

Our plain-language read of the trial. This is informational only โ€” not medical advice or a prediction.

Active substance
A behavioral intervention where participants create social media posts promoting sun safety and challenging the tanned skin ideal.
What this could lead to
If effective, this approach could offer a low-cost, scalable way to reduce tanning and sunburns among young adults, potentially lowering skin cancer risk.
What could go wrong
The trial is relatively small and relies on self-reported tanning, which may not be fully accurate. The effect may also depend on how engaged participants are with the social media campaign.

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Conditions

The condition(s) this trial relates to.

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

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