Beer buzzwords: do label claims trick drinkers?
NCT ID NCT07226271
First seen Nov 10, 2025 · Last updated May 23, 2026 · Updated 32 times
Summary
This study looks at how words on alcohol cans and bottles change what people think about the drink and how likely they are to try it. About 1,500 adults who drink alcohol will see pictures of drinks with different marketing claims and answer questions. The goal is to understand if certain claims make drinks seem healthier or more appealing.
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Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
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Phone: •••-•••-•••• Email: •••••@•••••
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Phone: •••-•••-•••• Email: •••••@•••••
Locations
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University of North Carolina at Chapel Hill, Department of Radiation Oncology
RECRUITINGChapel Hill, North Carolina, 27599, United States
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