Study reveals how beer labels trick your brain

NCT ID NCT07226271

First seen Nov 10, 2025 · Last updated May 13, 2026 · Updated 30 times

Summary

This study looks at how words on alcohol cans and bottles change what people think about the drink and whether they want to try it. About 1,500 adults in the US who drink alcohol will view different product images and answer questions. The goal is to understand if marketing claims make drinks seem healthier or more appealing.

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Contacts and locations

Study contacts

  • Contact

    Phone: •••-•••-•••• Email: •••••@•••••

  • Contact

    Phone: •••-•••-•••• Email: •••••@•••••

Locations

  • University of North Carolina at Chapel Hill, Department of Radiation Oncology

    RECRUITING

    Chapel Hill, North Carolina, 27599, United States

    Contact Phone: •••-•••-•••• Email: •••••@•••••

    Contact

Conditions

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