University Of Essex
Clinical trials sponsored by University Of Essex, explained in plain language.
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Study reveals best weblink format to boost vaccine appointment bookings
Knowledge-focused CompletedThis study tested how different weblink designs in digital vaccination invitation emails affect trust and willingness to book an appointment. Over 4,000 participants from the UK and US viewed one of three email versions with different link formats. The goal was to find which link…
Phase: NA • Sponsor: University of Essex • Aim: Knowledge-focused
Last updated May 26, 2026 11:03 UTC
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Study reveals: the way vaccine emails link to booking pages changes how much people trust them
Knowledge-focused CompletedThis study looked at how different types of web links in vaccine invitation emails affect people's trust and whether they book an appointment. Over 1,200 adults from the UK and US were shown one of three email versions with different link styles. The goal was to find out which li…
Phase: NA • Sponsor: University of Essex • Aim: Knowledge-focused
Last updated May 20, 2026 11:56 UTC
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Study: simple link change could boost vaccine trust
Knowledge-focused CompletedThis study tested whether the design of weblinks in digital vaccination invitations affects trust and willingness to book an appointment. Over 1200 participants from the UK and US viewed either a standard or a clearer, more transparent weblink. The goal was to see if a better lin…
Phase: NA • Sponsor: University of Essex • Aim: Knowledge-focused
Last updated May 19, 2026 12:01 UTC