Teens rate vaping ads to find what really stops them

NCT ID NCT07116837

First seen Jun 24, 2026 · Last updated Jul 02, 2026 · Updated 3 times

Summary

This study asks over 3,000 teens and young adults (ages 13–20) who vape or are open to vaping to watch and rate five short anti-vaping ads. Participants answer questions about how effective the ads seem and whether the ads change their urge to vape. A smaller group takes a follow-up survey two weeks later to see if they remember the ads. The goal is to identify which ad features are most memorable and persuasive, helping public health campaigns better reach young people.

What this could mean

Our plain-language read of the trial. This is informational only — not medical advice or a prediction.

What this could lead to
If successful, this study could help create more effective public health ads that discourage vaping among young people.
What could go wrong
This is an observational survey, not a treatment trial. Results may not translate to real-world behavior change.

This is an AI summary of the original study and may miss details. Read our disclaimer.

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Conditions

The condition(s) this trial relates to.

Vaping

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Contacts and locations

Locations

  • University of North Carolina, Chapel Hill

    Chapel Hill, North Carolina, 27599, United States

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Other studies related to the condition(s) this trial covers.