Cure My Disease

Don't miss your cure!

 Log in / Sign up

Teens swayed by older-looking influencers in vaping ads, study finds

NCT ID NCT07694739

Not yet recruiting Knowledge-focused Sponsor: University of Southern California Source: ClinicalTrials.gov ↗

First seen Jul 10, 2026 · Last updated Jul 21, 2026 · Updated 6 times

Summary

This study investigates how the perceived age of social media influencers in e-cigarette marketing videos influences teenagers' views on vaping. Researchers show 6,000 adolescents aged 14–17 videos where the influencer's age appearance is altered using AI, then measure harm perceptions, appeal, and susceptibility to vaping. The goal is to understand how marketing features shape youth attitudes toward e-cigarettes.

What this could mean

Our plain-language read of the trial. This is informational only — not medical advice or a prediction.

What this could lead to
If successful, this could inform regulations on e-cigarette marketing to reduce youth vaping initiation.
What could go wrong
This is an observational experiment, not a treatment trial. Results may not reflect real-world behavior or lead to policy changes.

This is an AI summary of the original study and may miss details. Read our disclaimer.

Get updates

Get notified about this study

Sign up to get updates when this study changes or when new studies for VAPING are added.

Our safety recommendation!

By submitting, you agree to our Terms of use

Conditions

The condition(s) this trial relates to.

Vaping

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

VAPING

Contacts and locations

Study contacts

  • Contact

    Phone: •••-•••-•••• Email: •••••@•••••

  • Contact

    Phone: •••-•••-•••• Email: •••••@•••••

Locations

  • University of Southern California

    Los Angeles, California, 90032, United States

    Contact Phone: •••-•••-•••• Email: •••••@•••••

More trials for these conditions

Other studies related to the condition(s) this trial covers.