Social media experiment aims to increase organ donor registrations

NCT ID NCT04850287

Ongoing Knowledge-focused Sponsor: University of California, Davis Source: ClinicalTrials.gov ↗

First seen Jun 27, 2026 · Last updated Jun 27, 2026

Summary

This study tests whether showing digital educational materials about organ donation on social media can increase health awareness and organ donor registrations among Californians. Over 2 million Facebook users with California ZIP codes are included. The goal is to see if social network interventions can effectively promote public health.

What this could mean

Our plain-language read of the trial. This is informational only — not medical advice or a prediction.

Active substance: digital educational materials about organ donation delivered via social media
What this could lead to: If successful, this approach could show how social media can effectively increase public health awareness and organ donor registrations.
What could go wrong: This is an observational-style behavioral study with no direct medical intervention. Results may not apply to other health topics or regions.

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Conditions

The condition(s) this trial relates to.

Behavior

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

HEALTH KNOWLEDGE, ATTITUDES, PRACTICE

Contacts and locations

Locations

UC Davis Medical Center

Sacramento, California, 95817, United States

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Other studies related to the condition(s) this trial covers.