Survey reveals Smokers' views on safer tobacco claims

NCT ID NCT06927700

First seen Jun 27, 2026 · Last updated Jun 27, 2026

Summary

This study asked over 1,200 US adults who smoke cigarettes to view ads for smokeless tobacco products. Some ads included FDA-approved claims about lower health risks compared to smoking, while others did not. Researchers measured how the ads changed people's beliefs about harm and their interest in trying the products.

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Conditions

The condition(s) this trial relates to.

Tobacco Use

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Contacts and locations

Locations

  • Rutgers Institute for Nicotine & Tobacco Studies

    New Brunswick, New Jersey, 08901, United States