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Can 'Natural' cigar packaging trick young adults into thinking It's safer?

NCT ID NCT07773415

Knowledge-focused Sponsor: Rutgers, The State University of New Jersey Source: ClinicalTrials.gov ↗

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Recruitment status, easiest to join first

Recruiting now
This trial is taking on new participants right now.
Not yet recruiting This study
Registered, but not yet taking participants.
By invitation only
Not open to general applications. Only people the study team invites can take part.
Paused
Paused for now. It may or may not start again.
Ongoing
Running, but no longer taking on new participants.
Completed
The trial has finished. Results may not be published yet.
Stopped early
Stopped early, before it reached the end. That can be for many reasons, including safety.
Cancelled
Cancelled before anyone took part.

Expanded access (not trials)

Expanded access
Not a trial. This treatment can be requested outside a study, case by case, for people who qualify.
Expanded access (paused)
Not a trial. The treatment can normally be requested outside a study, but is unavailable right now.
Expanded access (ended)
Not a trial. The treatment could once be requested outside a study, but no longer can.
Approved
The treatment has been approved, so it is available normally rather than through this programme.

When the status isn't known

Details not published
The full record has not been published yet, so there is little to show here.
Status unknown
This status has not been confirmed recently, so it may be out of date.

First seen Aug 19, 2026 · Last updated Aug 20, 2026 · Updated 1 time

Summary

This online experiment tests how 'natural' words and images on cigar packs affect young adults' perceptions and intentions. About 3,500 participants aged 18-34, who have used cigars or are susceptible to using them, will view different pack designs and answer questions. The goal is to see if these marketing cues make cigars seem more appealing or less harmful, which could inform future regulations.

What this could mean

Our plain-language read of the trial. This is informational only, not medical advice or a prediction.

Active substance
Behavioral intervention: viewing cigar pack images with varying 'natural' descriptors and imagery
What this could lead to
If 'natural' cues make cigars seem safer or more appealing, this could inform regulations on cigar packaging to reduce misleading marketing.
What could go wrong
This is an online survey experiment, not a real-world purchase setting, so results may not reflect actual behavior. Perceptions may not translate to use.

This is an AI summary of the original study and may miss details. Read our disclaimer.

Study facts

What this study's own registry entry says, in plain language.

Phase

Not a phased trial

Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.

Participants

About 3,500 people

The number the study aims to enrol. It can still change while the study runs.

Expected to start

Aug 2026

An estimate. Start dates often move.

Expected to finish

Nov 2026

An estimate. End dates often move.

Lead sponsor

Other sponsor

The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.

Who can take part

This study's own entry requirements. Only the study team can say for certain whether you qualify.

Ages

18 to 34 years

Sex

Anyone

Healthy volunteers

Accepted

You do not need to have the condition being studied to take part.

Show the full entry requirements

Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.

Inclusion Criteria: * English survey takers in the US * Age: Young adults ages 18-34 * Cigar Experience: Study aims to include a mix of young adults who have: * ever used any type of cigar or cigarillo (including for blunt use) * used any type of cigar or cigarillo in the past 12 months (including for blunt use) * never used, but are susceptible to using any type of cigar or cigarillo in the future. Susceptible is defined as people who respond "definitely yes", probably yes" or "probably not" (vs. "definitely not" responses) to any of four questions asking prospective participants if they have 1) ever been curious about cigar/cigarillos, 2) if they think they will try a cigar/cigarillo soon 3) if they think they will use a cigar/cigarillo in the next year and 4) if they would use a cigar/cigarillo if they were offered one by a best friend. Exclusion Criteria: * Research panel participants who do not meet the criteria outlined above will be excluded.

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As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Tobacco product beliefs and use

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