Can the right message steer young adults away from nicotine pouches?

NCT ID NCT07702435

Completed Knowledge-focused Sponsor: Ohio State University Comprehensive Cancer Center Source: ClinicalTrials.gov ↗

First seen Jul 14, 2026 · Last updated Jul 15, 2026 · Updated 1 time

Summary

This study tests how different types of messages about oral nicotine pouches influence young adults' perceptions, curiosity, and intentions to use these products. Participants include cigarette smokers, e-cigarette users, and susceptible non-users aged 18-30. Researchers measure how effective, believable, and thought-provoking the messages are, and whether they increase or decrease interest in trying nicotine pouches.

What this could mean

Our plain-language read of the trial. This is informational only — not medical advice or a prediction.

Active substance: Behavioral intervention: messaging about oral nicotine pouches
What this could lead to: If successful, this research could help design public health messages that better communicate the risks of oral nicotine pouches to young adults, potentially reducing their use among non-users.
What could go wrong: This is a behavioral study measuring perceptions and intentions, not actual use or health outcomes. Results may not translate to real-world behavior change.

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As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

TOBACCO-RELATED CARCINOMA

Contacts and locations

Locations

Ohio State University Comprehensive Cancer Center

Columbus, Ohio, 43210, United States

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