Metaphor messages boost antibiotic smarts in parents

NCT ID NCT07352371

First seen Jun 27, 2026 · Last updated Jun 27, 2026

Summary

This study tested whether using everyday comparisons—like comparing antibiotic resistance to insect pesticide resistance—helps Chinese parents learn about proper antibiotic use. Over 800 parents were split into two groups: one received metaphor-based health messages, the other standard messages. Researchers measured changes in knowledge, willingness to pay for antibiotic-free food, and proper disposal of old antibiotics.

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As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Contacts and locations

Locations

  • Zhejiang University

    Hangzhou, Zhejiang, 311121, China

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