Metaphor messages boost antibiotic smarts in parents
NCT ID NCT07352371
First seen Jun 27, 2026 · Last updated Jun 27, 2026
Summary
This study tested whether using everyday comparisons—like comparing antibiotic resistance to insect pesticide resistance—helps Chinese parents learn about proper antibiotic use. Over 800 parents were split into two groups: one received metaphor-based health messages, the other standard messages. Researchers measured changes in knowledge, willingness to pay for antibiotic-free food, and proper disposal of old antibiotics.
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As listed by the trial registrant
The condition terms exactly as the trial's registrant entered them.
Contacts and locations
Locations
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Zhejiang University
Hangzhou, Zhejiang, 311121, China
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