CBD ads with health claims: do they sway shoppers?

NCT ID NCT06800066

First seen Nov 01, 2025 · Last updated May 13, 2026 · Updated 23 times

Summary

This study looked at whether CBD products advertised with health claims (like curing cancer or preventing Alzheimer's) influence what people buy. About 460 adults aged 18-79 completed a shopping task in a mini mart. The goal was to see if such claims change purchase behavior and what people think about CBD's benefits and safety.

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Contacts and locations

Locations

  • Wake Forest University Health Sciences

    Winston-Salem, North Carolina, 27157, United States

Conditions

Explore the condition pages connected to this study.