Fake CBD ads tested on shoppers in mock store
NCT ID NCT06800066
Summary
This study looked at whether advertising with health claims changes how people shop for CBD products. About 460 adults, including CBD users and non-users, completed a shopping task in a controlled mock store. Researchers randomly showed some participants CBD ads with health claims to see if it affected their purchases and perceptions compared to those who saw no CBD ads.
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Locations
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Wake Forest University Health Sciences
Winston-Salem, North Carolina, 27157, United States
Conditions
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