Virtual store tests if smokers will ditch cigarettes for pouches
Knowledge-focused
Completed
This study aimed to understand if nicotine pouches could be a good substitute for cigarettes. Researchers recruited over 1300 tobacco users online and had them use a virtual store to see if they would switch to nicotine pouches when cigarette prices changed. The goal was to gathe…
Phase: NA • Sponsor: William Middleton • Aim: Knowledge-focused
Last updated Apr 01, 2026 14:43 UTC