Laura Feemster

This study tested whether personalized reminders (like texts or emails) could encourage more people to return their at-home stool test kits for colon cancer screening. Over 2,100 adults aged 45 to 75 who had not yet returned their kit took part. The goal was to see if these gentl…

This study tested whether sending personalized emails and text messages could encourage more Medicare beneficiaries aged 65 and older to schedule and attend their free Annual Wellness Visits. Nearly 30,000 participants were included. The goal was to see if simple reminders could …