Study tests which food labels help you make healthier choices
NCT ID NCT07214805
First seen Jun 27, 2026 · Last updated Jun 27, 2026
Summary
This study looked at how people understand and react to different labels on ultra-processed foods, like those found on fast-food menus. Over 14,000 adults in the U.S. viewed a menu with one of sixteen label designs and answered questions about their reactions and purchase intentions. The goal was to find out which label designs are most effective at helping people make informed food choices.
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Study facts
What this study's own registry entry says, in plain language.
- Phase
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Not a phased trial
Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.
- Participants
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14,720 people
The number who actually took part.
- Started
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Oct 2025
- Finished
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Nov 2025
- Lead sponsor
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Other sponsor
The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.
Who can take part
This study's own entry requirements. Only the study team can say for certain whether you qualify.
- Ages
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18 years and older
- Sex
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Anyone
- Healthy volunteers
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Accepted
You do not need to have the condition being studied to take part.
Show the full entry requirements Hide the full entry requirements
Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.
Inclusion Criteria: * \- 18 years of age or older * Member of the CloudResearch panel * Residing in the United States Exclusion Criteria: * \<18 years of age * Not residing in the United States * Completed the survey implausibly quickly based on the distribution of the time to complete the survey among all participants * Failed the built-in Qualtrics survey fraud detection measures * Failed attention check question included in the survey
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As listed by the trial registrant
The condition terms exactly as the trial's registrant entered them.
Contacts and locations
Locations
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Johns Hopkins Bloomberg School of Public Health
Baltimore, Maryland, 21205, United States
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