Study reveals how influencer age and fitness content shape teen vaping perceptions
NCT ID NCT07420842
First seen Feb 28, 2026 · Last updated Jun 18, 2026 · Updated 21 times
Summary
This study involved 700 teenagers aged 14-17 from California. They watched videos of social media influencers promoting e-cigarettes, with some influencers appearing younger or older and some videos showing fitness activities. After watching, the teens rated how harmful they thought vaping was, how appealing it seemed, and whether they might try it. The goal was to understand how different marketing tactics influence young people's views on vaping.
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This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
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Qualtrics, survey was administered online
Seattle, Washington, 98101, United States
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