Study reveals how influencer age and fitness content shape teen vaping perceptions

This study involved 700 teenagers aged 14-17 from California. They watched videos of social media influencers promoting e-cigarettes, with some influencers appearing younger or older and some videos showing fitness activities. After watching, the teens rated how harmful they thought vaping was, how appealing it seemed, and whether they might try it. The goal was to understand how different marketing tactics influence young people's views on vaping.