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LGBTQ+ teens get custom Anti-Vaping ads on social media – will it work?

NCT ID NCT06308081

Prevention Sponsor: Abramson Cancer Center at Penn Medicine Source: ClinicalTrials.gov ↗

What the study statuses mean

This study's is highlighted.

Recruitment status, easiest to join first

Recruiting now
This trial is taking on new participants right now.
Not yet recruiting
Registered, but not yet taking participants.
By invitation only
Not open to general applications. Only people the study team invites can take part.
Paused
Paused for now. It may or may not start again.
Ongoing
Running, but no longer taking on new participants.
Completed This study
The trial has finished. Results may not be published yet.
Stopped early
Stopped early, before it reached the end. That can be for many reasons, including safety.
Cancelled
Cancelled before anyone took part.

Expanded access (not trials)

Expanded access
Not a trial. This treatment can be requested outside a study, case by case, for people who qualify.
Expanded access (paused)
Not a trial. The treatment can normally be requested outside a study, but is unavailable right now.
Expanded access (ended)
Not a trial. The treatment could once be requested outside a study, but no longer can.
Approved
The treatment has been approved, so it is available normally rather than through this programme.

When the status isn't known

Details not published
The full record has not been published yet, so there is little to show here.
Status unknown
This status has not been confirmed recently, so it may be out of date.

First seen Jun 26, 2026 · Last updated Aug 14, 2026 · Updated 2 times

Summary

This study tested whether anti-vaping social media messages designed specifically for sexual and gender minority (SGM) teens could prevent them from starting to vape. Over 1,100 SGM youth aged 13-20 who had never vaped received either tailored or non-tailored messages. The goal was to see if the tailored messages reduced their curiosity and intention to vape.

What this could mean

Our plain-language read of the trial. This is informational only, not medical advice or a prediction.

Active substance
tailored anti-vaping social media messages
What this could lead to
If it works, this could point toward an effective way to prevent vaping among sexual and gender minority teens using social media.
What could go wrong
The study is completed but results are not yet published, so we don't know if the tailored messages were more effective than non-tailored ones. The trial measured only susceptibility and short-term initiation, not long-term behavior.

This is an AI summary of the original study and may miss details. Read our disclaimer.

Study facts

What this study's own registry entry says, in plain language.

Phase

Not a phased trial

Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.

Participants

1,155 people

The number who actually took part.

Started

Feb 2024

Finished

Aug 2025

Lead sponsor

Other sponsor

The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.

Who can take part

This study's own entry requirements. Only the study team can say for certain whether you qualify.

Ages

13 to 20 years

Sex

Anyone

Healthy volunteers

Accepted

You do not need to have the condition being studied to take part.

Show the full entry requirements

Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.

Inclusion Criteria: * Identify as SGM * ages 13-20 * not vaped or used other tobacco products in the past 30 days * have access to a smartphone * Able to read and speak in English * willing to receive messages via texting for the study * susceptible to e-cigarette use at intake (i.e., those do not state "definitely not" to all three susceptibility questions). Exclusion Criteria: * Current vapers * Non-SGM youth

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Conditions

The condition(s) this trial relates to.

Adolescent Behavior Vaping

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Adolescent behavior Communication research VAPING

Contacts and locations

Locations

  • University of Pennsylvania

    Philadelphia, Pennsylvania, 19104, United States

More trials for these conditions

Other studies related to the condition(s) this trial covers.